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Case Study
Case Study
Case Study

How can we create an empowering experience for women to understand their vaginal health?

How can we create an empowering experience for women to understand their vaginal health?

How can we create an empowering experience for women to understand their vaginal health?

Women looking for insights into their vaginal microbiome need an intuitive platform that makes health data easy to access, understand, and act on.

Women looking for insights into their vaginal microbiome need an intuitive platform that makes health data easy to access, understand, and act on.

Women looking for insights into their vaginal microbiome need an intuitive platform that makes health data easy to access, understand, and act on.

Solution Overview
Solution Overview
Solution Overview

We redesigned the dashboard, introduced clearer data visualizations, and added new telehealth and post-diagnosis care features, all within an upgraded UI to enhance brand trust.

We redesigned the dashboard, introduced clearer data visualizations, and added new telehealth and post-diagnosis care features, all within an upgraded UI to enhance brand trust.

We redesigned the dashboard, introduced clearer data visualizations, and added new telehealth and post-diagnosis care features, all within an upgraded UI to enhance brand trust.

/ The Gist

Redesigned

the dashboard of an at-home testing kit

Redesigned

the dashboard of an at-home testing kit

Redesigned

the dashboard of an at-home testing kit

To

reduce friction points in the existing journey

To

reduce friction points in the existing journey

To

reduce friction points in the existing journey

To

define new telehealth journeys within the dashboard

To

define new telehealth journeys within the dashboard

To

define new telehealth journeys within the dashboard

To

add a new post-diagnosis care flow

To

add a new post-diagnosis care flow

To

add a new post-diagnosis care flow

/ Results

10+

successful collaborative virtual sessions

10+

successful collaborative virtual sessions

10+

successful collaborative virtual sessions

60+

new components to support diverse patient journeys

60+

estimated time saved

60+

estimated time saved

3

successful project phases delivered

3

successful project phases delivered

3

successful project phases delivered

/ About the project

As an independent contractor, I partnered with Juno Bio, a direct-to-consumer healthcare startup, to redesign their patient dashboard. My role was to enhance the existing product experience and define two new user journeys: telehealth and post-diagnosis treatment care. We achieved this by restructuring the dashboard, refining data visualizations, introducing interactive elements for clarity and engagement, and elevating the overall look and feel.

This redesigned experience is currently in development, with plans to enhance patient accessibility, streamline the care journey, and improve engagement with microbiome health insights.

/ Deliverables

Competitive Analysis Research Documentation, Dev-ready Screens, Design System, Brand Assets

/ Credits

Lead Designer:

Self (Only Contractor)

Quick snippet of original dashboard justaposed with new screens of the experience

Overview of test kit history and orders

Flexible card components adapting to different patient journeys

Making health data more accessible

The patient report is the core of this experience, helping users interpret their microbiome data with ease. To improve clarity, we explored various data visualization styles, introduced interactive elements like accordions and cards, and optimized content for mobile. The result? A more intuitive, digestible report.

Interactive report snippets visualizing bacterial composition results

Balancing personalization, clarity, and feasibility

Treatment plans needed to feel personal while remaining clear and actionable. We designed components that outlined treatment details concisely while incorporating human elements: such as medical team highlights and personalized goals to reinforce trust and support.

Key journey components aligned with their intended goals

/ deeper look

No two patients are the same. Some have a single test kit, while others have a complex history of results and treatments. To accommodate varying needs, we built a flexible design system. The progress tracker, for example, was designed to scale, expanding for more complex cases while staying simple for those with a straightforward path.

Progress tracker designed for patients with multiple active test kits

Simplifying the path to conversion

Once the treatment plan experience was defined, we streamlined the journey from receiving results to purchasing a treatment plan. Through iteration, we developed a step-by-step flow: educating patients on their options, collecting necessary information, and guiding them seamlessly toward enrollment.

Step-by-step flow guiding a patient to purchase a Care Plan

Challenges & Improvements

Challenge

Challenge

Challenge

Improvement

Improvement

Improvement

Refining the visual system to build trust

To enhance credibility and usability, we refined the visual hierarchy, spacing, and typography. We also revisited color choices and imagery, ensuring every design decision fostered trust and confidence in the platform.

Selected UI components facilitating comprehensive care

Conversation with a physician about a new protocol

Card displaying key insights within the patient report

Outcomes

5+
5+

Facilitated 10+ collaborative sessions with business stakeholders and engineering to align goals and execution.

55+
55+

Designed 60+ modular components to support diverse patient journeys with flexibility.

1
1

Delivered 3 project phases in collaboration with teams in the USA and London.

Additional Work

Additional Work

Additional Work

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