A concept and branding for a food delivery system
Make healthy, and nutritious vegetarian food more accessible
Vegetarians or people interested in vegetarian food
To solve some of the problems I faced while transitioning into vegetarianism
Researcher and Visual Designer
Research, VALS, Positioning Matrix, Personas, Sketches
One of my preferred way to start a project is by creating personas. I do this so that I can better understand the people I’m designing for.
The big differentiating factor of the Veggie brand is their commitment to educating their customers on the health benefits of their ingredients. To showcase this factor, I chose to design a set of stickers that would go on the bowl’s packaging.
I started working on Veggie's menu to determine which typeface(s) would work best. With the menu, I nailed down several requirements the chosen typefaces had to have: legible at a smaller scale, a good variety of weight and styles, and a contrasting typeface for emphasis.
I experimented with the visual language I had already established to see how it would play into a mobile app.