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CONCEPT

A book set celebrating the tenth anniversary of Hey, a Barcelona based design studio.

AUDIENCE

Hey Studio's Clientele

WHY I MADE IT

Because I love the work this studio produces, I wanted to create a piece that would commemorate their anniversary.

WHAT I USED

Vinyl plastic, transparency paper, vellum paper, and perfect binding

Hey Studio Book
Hey Studio Book
Hey Studio Book Hey Studio Book
Hey Studio Book
Hey Studio Book
Hey Studio Book
Hey Studio Book
HOW I DID IT

Finding the right typeface

I did some type studies to see which typeface reflect they Hey personality. I wanted a typeface that had a very friendly and geometric look to it.

Type Studies
Type Studies

Finding a visual language that fits

I created several sketches in which I played with the layout of the content and how it would all flow together. I ended up dividing the book into four chapters, that would cover her life's work.

Frida Sketches

Having fun with shape and color

Once I had established typography, grid and layout, I created a style tile. This allowed me to see if my elements worked together and communicated Frida's life.

Frida Style Tiles

Getting a sense of the layout and pagination

I created several sketches in which I played with the layout of the content and how it would all flow together. I ended up dividing the book into four chapters, that would cover her life's work.

Frida Sketches
Frida Sketches