A website redesign for a local nonprofit
Create an experience where people could sign up to volunteer online instead of having to make a phone call
People interested in volunteering, or businesses who want to donate books
When I volunteered with them, I saw the opportunity to improve their sign up the experience. Through design, they could diminish the amount of calls they receive.
UX and Visual Designer
Personas, Empathy Map, Journey Mapping, Site Map & Wireframes
To better understand the challenges of their users, I created personas. This helped me gain more insights about the different types of users that would visit the website.
From personas, I established the order in which the content is laid out.See it
This step helped me figure out the possible frustration points the user could have while on the BFA website.
I added a "Donate" sticky button that would give the user easy access to the donation information.
Creating a journey map helped me understand which pages needed to connect with others.
I did several rounds of card sorting with some classmates to figure out the best way to group their existing content. The result was a simple navigation that won't have confusing subheadings.
By creating and testing different protoytpes, I could quickly tell what areas needed to be more refined.
By testing it, I realized I need to include more options on the sign-up form. I added the option for big groups to be able to sign up too.
I designed two contrasting style tiles and tested them with some colleagues. With their feedback, I chose the one that best represented their altruistic values.
I created a prototype that followed Maria's story to verify the design worked correctly.